New Market Report Now Available: Men's Grooming in South Africa
Men's grooming is witnessing dynamic growth with new product launches occurring throughout 2013. Men are becoming increasingly metrosexual and appearance-conscious and as a result, are demanding more specialised and male-oriented products. Social media, celebrity and sportsmen-endorsed products are playing substantial roles in influencing consumer choice. In response, manufacturers are aggressively competing to capture a share of this market and are launching their version of male-specific...
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