Baby and Child-Specific Products in Ecuador - New Market Study Published
Even if parents pay for baby and child-specific products, children are the ones who mainly have the final purchase decision. Because of this, the trend of companies trying to market their products directly to their consumers remained in 2012, as most companies tried to attract children?s attention by relating their products with popular children?s action figures, movies and timeless characters like Barbie, Superman and the Ice Age animals.
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