Market Report, "Sun Care in Lithuania", Published
Higher numbers of Lithuanians are becoming more aware of the potential harm which can be caused by the sun's UV rays and this continued to boost demand for sun care in Lithuania towards the end of the review period. Mass media advertising and marketing campaigns undertaken by the leading companies operating in sun care contributed to the rising education of Lithuanian consumers about the necessity of using proper sun care products. Having identified the growing demand for sun care products,...
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