New Market Report: Health and Wellness in Finland
Off-trade value sales of health and wellness beverages grew in 2013, despite the economic downturn. However, growth was slower than in 2012. The downturn in the Finnish economy forced consumers to limit their spending as health and wellness products tend to carry higher prices than standard beverages. Also, VAT (value-added tax) on groceries was increased by one percentage point to 14% in January 2013. Thus unit prices came under pressure as consumers were looking for the best deals. The...
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