New Market Study Published: Deodorants in Australia
The best performing product in 2012, deodorant sticks, continues to benefit from the launch of the Clinical Protection range by Unilever Australia's Dove and Rexona brands. The range carries universal appeal, being rolled out across the brand's men's and women's ranges and offers performance based protection against wetness as well as odour control and skin moisturisation. Deodorant sticks saw current value 48% value growth in 2012.
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