New Market Report Now Available: Deodorants in Hungary
Deodorants recovered from crisis and volume sales started to increase in 2013. However, the category recorded marginal volume sales growth and unit prices also stagnated, thus value sales growth remained marginal. Price competition remained strong in deodorants and manufacturers kept down prices with frequent discounting. Innovations mostly targeted cream deodorants that became the fastest growing category in 2013. As deodorants has already reached maturity, manufacturers looked for niche segments to increase sales. Unilever positioned its new cream deodorants for wealthy...
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