Baked Goods in Israel - New Market Report
Increasing awareness of health and wellness affected bread, in particular with the growing recognition of the beneficial effects of wholegrain flour on health due to its low glycaemic index. "Light bread", a low calorie bread which is recommended by nutritionists as it contains about half the average calories of regular bread, became popular over the review period. High fibre and "light" bread is not subsidised by the government and its price is relatively high and yet consumers began to favour...
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