Now Available: Wipes in Vietnam
In 2013, wipes registered current retail value growth of 25% mainly thanks to the rising consumer awareness of hygiene as well as the increasing education about the benefits of using wipes. Indeed, wipes offer more cleanliness and more convenience than tissues, which made many consumers switch from pocket tissue or handkerchiefs to wipes. Furthermore, manufacturers ran more promotional activities such as discounts in 2013 in order to stimulate the demand. As a result, current value in 2013 was two percentage...
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