New Market Study Published: Homeshopping in Taiwan
The leading convenience stores brand, 7-Eleven, expanded its very popular catalogue shopping format. Initially offered on a seasonal basis, the brand's catalogues are now available year-round. The catalogues generally offer more difficult-to-purchase items, items that are only available for a limited time and imported foods, as well as 7-Eleven branded products and home electronics. The catalogue's ever changing line-up of specials appeals to consumers.
View full press release