New Market Report: Concentrates in Peru
The category has shown an almost constant declining trend over the review period, caused by two important factors. The first is related to the empowerment of the economy; consumers, when having more disposable income, have begun migrating to other more natural categories. The second factor is related to the healthy trend prevalent in the country; people have begun to drink healthier alternatives, such as plain water, natural juice, sports drinks and others. It is expected that this trend will continue...
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