Bottled Water in the Czech Republic - New Study Released
Czech consumers continued to save on bottled water in 2013 under remaining unstable purchasing power and they chose bottled water very carefully looking for surplus value. It is reflected by the fact that functional bottled water saw the highest off-trade increase in both volume and value sales during 2013. Plain bottled water faces competition from tap water. Czech consumers continue to drink tap water mixed with liquid concentrates. Tap water is perceived as being of the same quality as plain...
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