Breakfast Cereals in Morocco - New Market Report
Breakfast cereals is a relatively small packaged food category in Morocco. However, due to a general rise in health awareness and spending power, as well as the emergence of health-conscious young consumers and the high quality of breakfast cereals, retail volume sales continued to grow in 2013. New consumers were generally not attracted due to high prices, but existing consumers did not give up their consumption of breakfast cereals. Increasingly hectic lifestyles and the growing level of health consciousness saw...
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