Recent Study: Sun Care in Hungary
Sun care continued to show steady development and growth in 2013 recording 2% current value sales growth. Although many Hungarians still do not pay attention to sun protection, demand for sun care products is steadily strengthening. Manufacturers try to boost sales with frequent innovations and invest in wide distribution of products, since most consumers purchase sun care products once a year, at the beginning of summer. Growth of the category was driven by rising household incomes, since consumers were able...
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