Report Published: "Dried Processed Food in Morocco"
Rice is by far the dominant category in dried processed food. It is used for daily meals for Moroccans, who tend to mix it with different traditional and modern sauces. It is also used in some popular salads. Lower-income consumers tend to buy more unpackaged products than packaged products. It is quite cheap, found in all small retailers, and can be sold in different quantities. However, packaged rice is constantly seeing value growth, and is competing more aggressively with unpackaged...
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