Men's Grooming in Venezuela - New Market Research Report
With a growing interest amongst consumers for male-specific products, men's grooming saw current value growth of 13% and volume growth of 5% in 2013. This was despite the fact that firms like Beiersdorf, Procter & Gamble and L'Oreal had problems ensuring the delivery of reliable stocks in all categories where they play due to strong restrictions to import imposed by the government. As a consequence, many brands in men's grooming recorded frequent product shortages.
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