Market Report, "Spirits in the United Kingdom", Published
Spirits in the UK are benefiting from a consumer trend which can be defined as 'reinventing traditional cocktails'. This trend is seeing consumers explore unusual cocktails or mix ingredients to form drinks that have long been forgotten in a bid to bring them back and relive the olden days. As such, certain categories that are more traditional in the UK and which in the past performed poorly due to their outdated image are experiencing a comeback. Another major trend affecting...
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