Laundry Care in Russia - New Market Study Published
Russian consumers benefited from rising disposable income levels at the end of the review period, thanks to growth in wages and the widening availability of consumer credit. Consequently, Russians began to spend more freely in many areas, including laundry care. For many niche products, this fuelled strong growth in 2012 but growth softened in 2013, partly due to a slow rate of repeat purchases. Carpet cleaners for example saw 9% volume growth in 2012 but dropped back to just 1%...
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