New Market Report: Men's Grooming in Bulgaria
Men's grooming is traditionally led by men's shaving in Bulgaria but over the last three years of the review period, men's toiletries has been on the rise as well. Men were very conservative in their cosmetics preferences and they often stuck with the same products for years; in that way being very different from women who were way more willing to experiment and switched to various brands on a regular basis. Some men even avoided purchases except for the essentials....
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