Oral Care in Costa Rica - New Study Released
Manufacturers continued to obtain further levels of segmentation through dynamic innovation and product re-launching, maintaining a wide range of product lines and features in the retail channel. Pro-formulations, advanced technology, gum health and clinical protection were common factors for the leading manufacturers. They took advantage of their latest multi-benefits alternatives (gum health, antibacterial, freshness, plaque, caries, enamel) to add value with higher unit prices and apply further levels of differentiation in order to keep increasing their projected profit margins. Other...
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