Just Published: "Hair Care in South Korea"
In hare care, perfumed shampoo created new trends in standard shampoos. Aekyung Industrial Co Ltd and LG Household & Health Care Ltd introduced perfumed shampoo under their major hair care brands, Kerasys and Elastine respectively. The product's concept is a combination of standard shampoo and hair fragrances. The shampoo's scent lasts over four hours, so the products are popular amongst female consumers in 2013. After the popularity of perfumed shampoo, AmorePacific Corp also introduced perfumed shampoo under Mise-en-scene as well.
View full press release