New Market Research Report: Wine in Guatemala
The wine category is growing strongly both in volume and in value terms. This is due to a mix of specific situations that the category is undergoing. The import tax elimination agreement for Chilean wine has given strong dynamism to the category. Prices did not change after the agreement, and distributors used the incremental margin to work on product promotion and strong trial plans, specifically trying to attract a younger audience of adults aged 18-25, who would not normally consider...
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