Consumer Lifestyles in Romania: New Research Report Available at Fast Market Research
Price continues to be the name of the game in Romanian consumers' lifestyles. With purchasing power seriously hit by the economic downturn, consumer confidence has hit an all-time low. As recent signs of recovery at a macro level spur optimism, demand is picking up. However, consumers are remaining cautious, the effects of the crisis having stimulated more responsible, moderate behaviour, with more people making educated choices.
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