"Footwear in Colombia" Published
Footwear in Colombia is very competitive and atomised, and faces strong challenges from contraband and imports at low prices. This situation led to low price increases, which were below the observed inflation rate in 2013, as well as to aggressive promotional activity throughout the year. Consumers, although they are interested in design and fashion, put price as one of the most important factors in their purchasing decision, leaving manufacturers and distributors with little ability to adjust prices.
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