New Market Research Report: Bleach in Algeria
Rising disposable income levels and an expanding mid-income group in Algeria resulted in many consumers trading up within home care. This resulted in bleach seeing the weakest overall current value growth in home care in 2013 over the previous year, as many low-income consumers switched to standard powder detergents for cleaning their homes and many mid-income consumers switched to multi-purpose cleaners. Bleach thus saw 4% volume growth in 2013 over the previous year in comparison to 11% growth for standard...
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