Seattle, WA -- (SBWIRE) -- 11/15/2019 -- A market study "Global English Language Learning Market" examines the performance of the Global English Language Learning Market 2019. It encloses an in-depth Research of the English Language Learning Market state and the competitive landscape globally. This report analyzes the potential of English Language Learning Market in the present and the future prospects from various angles in detail.
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An English language learner (ELL) is a person who is learning the English language in addition to his or her native language. There are various types of ELLs such as those who learn English at school or those who learn in their own personal time. ELLs may also include those who may not know any English or those who have learned some English in school.
A major factor boosting growth of the global English language learning market is rapid globalization and increasing use of English language in official communication. For instance, according to the journal Languages of the Linguistic Society of America, 2017, in 2015, out of the total 195 countries worldwide, 67 nations have English as the primary language of 'official status and 27 countries have English as their secondary 'official' language.
Moreover, increasing inclination towards use of English is also expected to boost growth of the market. For instance, according to a survey by Wall Street English, July 2019, 65% respondents mentioned that English language is essential for relationship building on international platforms, 54% respondents mentioned that English language is essential for understanding specialist terminologies, and 50% of the respondents were willing to seek individuals with English language skills while hiring.
Moreover, increasing migration to urban areas is also expected to boost growth of the global English language learning market. For instance, according to a Euromonitor report for the British Council, up to 18 million people in Nigeria are expected to move to urban areas over 2009–2015. Urban dwellers have far higher levels of exposure to English and are also better placed for access to schools than their rural counterparts.'
Increasing use of new technologies such as the Internet of Things, cloud computing, and wearable gadgets has led to increasing focus on learning English language, especially in the emerging economies. Majority of new technologies and computer programs adopt English language. Moreover, increasing demand for programmers has also led to high demand for English learning, thereby boosting growth of the global English language learning market.
Asia Pacific is expected to witness rapid growth in the global English language learning market over the forecast period. This is attributed to factors such as increasing use of social media sites that are predominantly in English and increasing focus of regional companies in various sector to expand their business in developed regions such as North America and Europe. For instance, Facebook achieved a total of 1.47 billion daily active users during the second quarter of 2018, an increase of 343 million daily active users over two years.
Market Segment by Type, covers
Digital
Through Books
In Person Courses
Market Segment by Applications, can be divided into
For Kids and Teens
For Adults
For Businesses
For Educational & Tests
Key Takeaways
Increasing use of English language in official communication and rapid globalization to augment growth of the market
Asia Pacific is expected to witness rapid growth, owing to increasing use of social media that are predominantly in English and increasing focus of regional companies
Major players operating in the global English language learning market include, Berlitz Languages, Pearson ELT, Sanako Corporation, Inlingua, Houghton Mifflin Harcourt, McGraw-Hill Education, Rosetta Stone, Transparent Language, Voxy, and EF Corporate Solutions
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