Galena Park, TX -- (ReleaseWire) -- 02/21/2014 -- Michael French, the financial adviser of Waddell and Reed Financial Advisors, revealed new tricks in successful trade show event. This will further improve the marketing strategies of all companies in terms of launching or showcasing their product.
In a recent interview, French said, “You need to smile and make eye contact. I don’t bring a computer and I stay off my phone while I’m in the booth. You need to talk to people as they go by. If you are not doing that, it’s just a waste of time and money to be here.”
He added, “If employees are expected to be on their feet for the entire duration of a trade show, brands may want to do a little more to make sure participants are more comfortable.”
French reiterated that the trade show should not be focused on aggressive selling. In fact, he revealed that he does not attend trade shows just to boost sales outright. This, as he sees it, is what companies should avoid. If they push their products too hard, potential customers will eventually walk out of the booth. He told the Great Falls Tribune, “For us, it’s about making new contacts and seeing if it will be a fit for us to work together. I wouldn’t say I’ve gained a lot of new clients who I have met at trade shows, but it’s more than I would if I had spent the weekend at home.”
Alex Stowell of the Trade Show News Network also stated that an upper level management is important to spark competition among employees participating in the trade show event. This will further motivate the employee to take an extra mile to make the trade show as successful as possible.
Stowell said, “Get your team involved in all of it – set expectations together, ask for ideas, or what specifically will keep them motivated throughout the day. This will also help promote creative thinking and foster teamwork. Leverage the collective thoughts of your people to create greatness!”
“Trade shows should not be the bane of employees’ existence, but an opportunity to showcase their skills and connect with prospective customers and industry professionals. Fresh and happy workers are engaged workers.”
To know more interesting tips and tricks about trade show events, visit the official website of the most recognized company in trade shows, The Exhibitors Service Network, Inc.: http://tradesho.com/
The Exhibitors Service Network