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Fast Food in Greece - New Market Research Report

New Food market report from Euromonitor International: "Fast Food in Greece"


Boston, MA -- (ReleaseWire) -- 11/20/2012 -- 2011 saw the economic recession deepening further, and disposable income reduced due to wage and pension restrictions, increased taxation and rising job losses. In this context, Greek consumers were keen to reduce any form of spending, and became increasingly price-sensitive, seeking offers and discounts while the demand for quality, healthy food was directly associated with price and value considerations. Competitive pricing and high value-for-money offerings led developments during 2011, both...

Euromonitor International's Fast Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2016 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Asian Fast Food, Bakery Products Fast Food, Burger Fast Food, Chained Fast Food, Chicken Fast Food, Convenience Stores Fast Food, Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent Fast Food, Latin American Fast Food, Middle Eastern Fast Food, Other Fast Food, Pizza Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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