Boston, MA -- (SBWIRE) -- 11/26/2014 -- The leading fast food operators continued to look for profitable locations to establish new outlets as the availability of such locations became scarce towards the end of the review period. McDonald?s CR introduced the concept of smaller outlets with more-limited menus and no seated area. The concept is less demanding on operating costs and is suitable for locations such as small shopping centres and transport stations. This type of outlet targets customers that will take products away for consumption at home, on a bus or train, or in the office. The first two smaller outlets with a limited range were opened in the shopping centres Harfa and Europark Sterboholy in Prague in November 2013. Subway aims to open new smaller outlets within service stations and forecourt retailers and in close proximity to hospitals and administrative buildings. The domestic chain Paneria introduced Paneria Expres outlets during 2013.

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Competitive Landscape

McDonald?s and KFC remained the leading fast food brands in the Czech Republic in 2013. McDonald?s opened four new units and the company?s value sales decreased by 2% during 2013, as well as the number of visitors. The decline in value sales was due to the fact that there were many players operating in Czech fast food. Nevertheless, the company announced that it was satisfied with the results of 2013. McDonald?s was the largest international fast food chain with 93 outlets in 2013 and kept the interest of Czech consumers through its permanent policy of constantly launching new special menus, seasonal meal items, limited edition food and drink items, and intelligent marketing promotions. AmRest was the second ranked fast food operator in terms of value share in 2013. AmRest opened three new KFC outlets during 2013 to reach a total of 64 for the chain. The KFC chain was successful in 2013 with 4% value sales growth, supported by new established units and by menu improvements. For example, it surprised customers with new Twister varieties, including Attikos with fresh cucumber and tzatziki sauce, cheese and bacon with cheddar, and tomatoes and crispy bacon. The KFC chain launched the large hamburger Boss in October 2013 to compete with the Big Mac offered by its rival McDonalds. AmRest also operates the Burger King chain in the Czech Republic, partially through company-owned outlets and partly through franchising.

Industry Prospects

Trends visible in 2013 are likely to develop over the forecast period. Demand for wellness food and drink items will continue and all fast food operators will concentrate on the introduction of healthier options, such as soup, pasta and salads. Burger fast food outlets will face competition from chicken fast food outlets and bakery products fast food outlets. Chained bakery fast food is set to register the best performance over the forecast period, with sales set to grow at a CAGR of 7% at constant 2013 prices, benefiting from the health and wellness trend and due to the projected expansion of all bakery products fast food chains operating in the country. Profitable locations for establishing fast food outlets are reaching a level of saturation and the leading operators will open new units that are smaller in size with limited menus and seating. For example, Subway CR aims to introduce Subway Satellite Kiosks in the country. Czech consumers demonstrated strong demand for quality ice cream in 2013 and it is expected that new local ice cream fast food chains will make an entrance over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Czech Republic market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fast Food in Czech Republic?
- What are the major brands in Czech Republic?
- Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?

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