Bournemouth, UK -- (ReleaseWire) -- 03/27/2014 -- For any business, marketing strategy is the difference between success and growth, or stagnation and failure. However, small businesses lack the scale of investment and resources of larger businesses, while larger businesses often lack the agility and ambition of up and coming brands. To overcome these relative short-comings, businesses large and small will consider hiring creative agencies, but not all agencies are created equal. Fireworx Creative believes in an explosive approach to maximising the impact of any marketing budget. The company aims to fill in the gaps for businesses of all sizes with a heavy dose of straight talking and creative thinking, and in doing so, achieve unparalleled results for their clients.
Fireworx has already worked with major brands like Game, Harvey’s, KnowHow and Western Union and agile up and coming innovators like Reneweable Energy Investments, Thrive Vitamins and Quintex. This is because they can provide scalable solutions that are designed to maximize impact (http://www.fireworxcreative.com/creative/), aiming to move the business forward from where it is in the present toward where it wants to be in the future.
The company can achieve this by combining creative approaches on brand identity and positioning, digital marketing (http://www.fireworxcreative.com/online/), literature, point of sale and traditional advertising with rigorous insight and segmentation, analysis and optimisation. The company uses response modeling, journey mapping and implementation to create trackable results that are recorded, evaluated and used to drive the evolution of the campaign.
Daniel Smith Managing Director explained, “Fireworx want to create an explosive impact on behalf of brands and get the sparks flying. Fireworks draw the attention, engage the audience, and make them feel a sense of awe and wonder, and there’s no reason brands can’t do the same when handled correctly. Unlike a firework however, our strategies are no shot in the dark. We work carefully to understand the brand and its direction before putting our creative weight behind it, creating inspiring and engaging multi-channel communications to fit each client’s needs.”
About Fireworx Creative
Be it big campaigns, brand development or getting ahead online, Fireworx Creative have an enviable track record of over 16 years in influencing consumers. Fireworx plans and implements strong, relevant and integrated communications for world leading brands, exciting new start ups and entrepreneurial enterprises. Working in partnership with clients, they build strong, multi-channel campaigns that maximise return on investment. For more information please visit: http://www.fireworxcreative.com/