Albany, NY -- (SBWIRE) -- 07/14/2014 -- Technological innovations have made computing of multiple probe signals possible across various imaging modalities. The market for advanced (3D/4D) visualization systems has seen proliferation from the advances in the field of computer hardware and software, in addition to advancements in the field of AV technology (3D) and PACS module. A significant improvement in the area of advanced visualization has been the move from a thick client to a thin client server and to cloud technology.

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Advanced (3D/4D) visualization systems are increasingly finding demand in various clinical departments including cardiology, radiology, oncology, neurology, dentistry, and obstetrics/gynecology, owing to the noteworthy advantages offered by the innovative technology. Radiology department represents the largest market segment worldwide. Visualization functionality enhances radiologist efficiency through streamlining workflow processes, thus visualization technologies such as 3D and 4D imaging has emerged as a important tool for radiologists. Additionally, these tools sustain pre-operative arrangement by enabling physicians to formulate exact diagnosis. Advanced visualization technologies are driven by advancements in cardiovascular imaging with image acquisition techniques such as CT imaging.

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Focus on increasing operational gains and enhancing patient safety is driving the market for (3D/4D) visualization systems globally. The medical and healthcare industry are becoming increasingly receptive to the expand range of clinically specific 3D/4D applications offered by imaging companies over and above generic 3D imaging capabilities. Some of these include CAT scan, i.e. Computerized Axial Tomography (CT), virtual colonoscopy and magnetic resonance (MR) angiography, coupled with a dynamic patient archiving and communications systems (PACS). Additionally, increase in demand for digitalizing the patient’s data is anticipated to have wider growth opportunity for companies offering 3D and 4D solutions in near future.

Mobile devices such as smartphone permit physicians convenience to and connectivity with electronic medical records, in-turn driving the widespread adoption of 3D imaging among physicians and surgeons. Moreover, integration of advanced visualization systems into PACS is driving the market growth. However, 5D is a major potential threat for 3D and 4D visualization Software.

United States represents the largest market worldwide. However, Asia-Pacific is the fastest growing market for Advanced (3D/4D) Visualization Systems. Growth in the region is driven by strong economic growth, increased government spending on healthcare programs with large patient pools, increasing number of new diagnostic centers, and hospitals with advanced imaging equipment.

The advanced visualization industry is alienated in two tiers of competition, comprising modality OEMs/PACS vendors and independent vendors. These vendors are driving the in-house development of 3D MR imaging. Modality and PACS vendors take advantage of easier access to the market, and independent vendors compete on technology and quality. The PACS industry is on the verge of improving the 3D/4D capabilities of their systems beyond multi-planar reconstruction (MPR) and maximum intensity projection (MIP). Many financial organizations do not identify a clear business case for investments in advanced (3D/4D) visualization. 3D or 4D vendors need to address those concerns and illustrate a clear Return of Investment (ROI) by collaborating with end users.

Some of the leading players in the market include Carestream Health, Inc, Fujifilm Holding America Corporation, GE Healthcare, Philips Healthcare, Qi Imaging, LLC, Siemens Healthcare, TeraRecon, Inc, Visage Imaging, Inc., Visualization Sciences Group, and Vital Images, Inc among others.

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