Global and China Motorcycle Industry Report, 2012


Dallas, TX -- (ReleaseWire) -- 09/26/2012 -- In 2011, China’s motorcycle sales volume reached 26.93 million, involving export volume of 11.39 million with a proportion of 42.29%, 8.29 percentage points higher over the previous year. Currently, China’s motorcycle export market is primarily concentrated in Asia, Latin America, etc.. In the motorcycle market of these regions, Japanese brands such as Honda, Suzuki, Yamaha and Kawasaki constitute dominant competitors. As the Chinese motorcycle production technology is mainly introduced from Japan, domestic motorcycle manufacturers enjoy no technical advantage in the competition of the export market at all, chiefly dependent on the price competition, which is obviously shown in the motorcycle markets of Vietnam, Indonesia, Brazil and other countries.

As the largest motorcycle producer and consumer in the world, China has recently entered an adjustment phase of retracement after more than a decade of rapid growth. On the one hand, under the circumstances of the enforcement of National III emission standards as well as the rising market demand for motor vehicles, electric vehicles and other substitutes, Chinese motorcycle enterprises are facing the pressure of product structure adjustment; on the other hand, as domestic demand growth for motorcycles glides, Chinese motorcycle enterprises have made more efforts to expand export market.

In terms of the industrial pattern, the Chinese motorcycle industry characterizes not a high concentration degree, still accompanied by fierce market competition. In 2011, top ten Chinese producers accounted for a total of 53.35% of the industry’s sales volume, while Jiangmen Dachangjiang Group Co., Ltd. in the first position merely held an 8.98% share. Due to lack of core technologies for engine, competition in domestic motorcycle industry is more reflected in the price competition, leading to a low level of average profit margin at the moment. Against the background of sluggish domestic demand, in the next few years, Chinese motorcycle industry will face a reshuffle and industrial integration is expected to speed up.

Global and China Motorcycle Industry Report, 2012 is mainly divided into two parts. First, to analyze the industrial pattern, major markets, competitive landscape and leading players of global motorcycle industry; second, to analyze the production and marketing scale, competitive structure and major enterprises of China motorcycle industry, as well as to predict the development tendency of the motorcycle market over the next few years.

Jiangmen Dachangjiang Group Co., Ltd., China’s largest motorcycle manufacturer, is oriented by home sales. In 2011, the motorcycle export volume only occupied 18.27% of the company’s sales volume. Its motorcycle production technology is introduced from Japan-based Suzuki, and the parent company Haojue possesses China’s largest motorcycle joint venture with Suzuki, namely, Changzhou Haojue Suzuki Motorcycle Co., Ltd..

Loncin Industries Ltd. is the largest motorcycle exporter in China, with motorcycle export volume accounting for 57.26% of the company’s sales volume in 2011. Committed to the diversified development, the company has enriched motorcycle product line in addition to the extension to upstream motorcycle engine product field. Motorcycle production line projects under construction in 2012 primarily include electric motorcycles and electric four-wheel all-terrain motorcycles; meanwhile, the company will further strengthen the production capacity of three-wheel motorcycle.

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Major Motorcycle Corporations in the World
1. Honda
2. Kawasaki
3. Yamaha
4. Suzuki
5. Harley-Davidson
6. BMW

Major Motorcycle Companies in China
1. LIFAN Group
2. Loncin Industries Ltd.
3. Qianjiang Motor
4. China Jialing Industrial Co., Ltd. (Group)
5. Jinan Qingqi Motorcycle Co., Ltd.(JNQQ)
6. Chongqing Jianshe Motorcycle Co., Ltd.
7. Jiangsu Linhai Power Machinery Group Corp.
8. Haojue
9. Luoyang North Enterprises Group Co., Ltd.
10. Guangzhou Dayang Motorcycle Co., Ltd
11. Chongqing Zongshen Automobile Industry Manufacturing Co., Ltd.
12. Sundiro Honda Motorcycle Co., Ltd
13. Wuyang-Honda Motors (Guangzhou) Co., Ltd.
14. Guangzhou Haojin Group Co., Ltd.

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