Boston, MA -- (ReleaseWire) -- 03/03/2014 -- Demand for dog and cat food packaging is rising strongly, with dynamics in pack size influencing pack type choice. An ageing population, declining birth rates and urbanisation drive premiumisation and humanisation in pet food. Brand owners are responding with single-serve packs that are easy to open and store, boosting the popularity of the pouch. Eastern Europe offers good prospects as the most dynamic growth region, but developed markets still offer volume opportunities for packagers.
Euromonitor International's Global Pet Food Shift to Premium Packaging global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.
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