New York, NY -- (SBWIRE) -- 11/20/2014 -- Vitamins supplements are non-drug and non-hormone based nutritional products that can be consumed as powders, pills, liquids or by injection. There are various types of vitamins supplements such as vitamin A, vitamin B, vitamin C, vitamin D, vitamin E and vitamin K. supplements are broadly classified under multivitamins and individual vitamins such as vitamin A, vitamin B, vitamin C, vitamin D, vitamin E and vitamin K.

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Vitamins can be further classified on the basis of their solubility under two categories; ’water soluble vitamins‘(vitamin C and vitamin B) that our bodies do not store, and ‘fat soluble vitamins‘(vitamin A, vitamin D, vitamin E and vitamin K) that are normally stored in the body. Fat-soluble vitamins are dissolved in fat inside the body.

Depending on the country, vitamins supplements are classed as foods or natural health products. In the US, supplements are classed as a category of food and are subject to regulations imposed by the Food and Drug Administration (FDA). In some of the countries of Asia Pacific, vitamins supplements under covered under natural health products.

Vitamins supplements provide health and medical benefits, including the prevention and treatment of diseases such as night blindness, beri beri, anemia, dermatitis, depression and pernicious anemia.

North America is the market leader in the vitamins supplements market followed by Europe. Healthy life style, increase in disposable income and increased co-prescription of vitamins supplements with regular drugs in some of the developing countries of Asia Pacific has led to significant growth of the market in Asia Pacific. China and Japan are some of the rapidly growing markets for vitamins supplements in Asia Pacific region.

Global markets of vitamins supplements in recent years experienced an escalating growth due to rapidly aging population, rising health care cost and growing income levels of middle class. High markup and market skimming practices, lack of regulatory framework to validate health claims, and inadequate investments in food and research sectors in developing countries of Asia Pacific is acting as a challenge for the vitamins supplements industries. Whereas maturing market, and slow pace of regulatory approvals for health claims due to heavily regulated market, are some of the major challenge for the vitamin supplements market in North America and Europe.

The increasing use of vitamins supplements in functional foods and beverages in recent years along with developments in the field of sales, through various channel such as mail order catalogs, Internet sites, radio and television, direct sales outlets, network marketing firms that sell directly to the consumer and health professionals who sell supplements from their offices has emerged as a big opportunity for the vitamins supplements market.

Some of the major companies operating in the vitamins supplements market are, Johnson & Johnson, NBTY, Wyeth, GlaxoSmithKline plc, Atrium Innovations, Herbalife International, Glanbia plc, Adisseo France, Nutraceutical Co., Archer Daniels Midland Company, BASF SE Pharmavite LLC, Royal DSM N.V., 7 Day Health Corp., AIE Pharmaceuticals, ABH Nature's Products Inc, Aland (Jiangsu) Nutraceutical Co. Ltd., Atrium Innovations Inc., Atlantic Essential Products Inc., Bactolac Pharmaceutical Inc., CSPC Pharmaceutical Group Ltd., Bluebonnet Nutrition Corp, Danisco A/S, Glanbia Nutritionals Deutschland GmbH, Kirkman Group Inc., Lonza Group Ltd., ParkAcre Enterprises Ltd., Pfizer Inc., Pharmavite LLC, Private Label Nutraceuticals LLC., Schiff Nutrition International Inc., Thorne Research Inc., Vertellus Specialties Inc., and Zhejiang Hangzhou Xinfu Pharmaceutical Co. Ltd.

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