Boston, MA -- (ReleaseWire) -- 06/05/2014 -- The trends seen in grocery retailing in Peru in 2012 remained prevalent in 2013. Growth continued to be fuelled by expansion to lower income districts in Lima, as well as other cities outside the capital, where demand remained far from satisfied. Most grocery retailers choose to expand to the provinces using the supermarket format, which better suited cities less populated than Lima, as well as involved a significantly lower investment. Furthermore, rising disposable income levels and improved access to credit cards had a significant positive impact on the sales of grocery retailers.
Sales within modern grocery retailers were led by Cencosud Peru SA, Supermercados Peruanos SA and Falabella Peru SAA, with these three players accounting for a combined retail value sales share of 83% in 2013. These companies were the most aggressive in outlet expansion within Lima and the provinces, while they frequently updated the promotions offered to customers making purchases with store credit cards. In addition, these retailers focused on progressively expanding their range of private label products, which increasingly attracted middle-income consumers looking for a combination of standard quality and affordable prices.
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The trends witnessed in 2013 are expected to continue to be seen over the short, medium and long term. Sales through traditional channels will continue to account for the largest share of retail value sales within grocery retailers. Nevertheless, modern grocery retailers is expected to see the more dynamic growth. Players in this channel will continue to open outlets within different cities across the country and benefit from the rising disposable incomes of Peruvian consumers, as well as their demand for convenience and a wider range of products to choose from. As a result, grocery retailers is expected to see a constant value CAGR of 4% over the forecast period, to reach PEN56.4 billion in 2018.
Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Peru with research from Euromonitor's team of in-country analysts.
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If you're in the Grocery Retailers industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
The Grocery Retailers in Peru market research report includes:
- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic volumes and values, company and brand market shares
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