Boston, MA -- (SBWIRE) -- 08/18/2014 -- The 7% growth in current value terms posted by hair care in 2013 was higher than the 5% CAGR of the review period. The favourable evolution of unit prices in most hair care categories and good economic conditions enabled consumers to absorb price increases while maintaining volume purchases.

Competitive Landscape:

In 2013 there were no changes in the company rankings in terms of hair care value sales and Unilever, with a 31% share, remained in the lead. It was followed by L'Oreal with 29% and Algorta with 24%. Direct sellers Nuvo Cosmeticos and Cosmeticos Avon, with value shares of 3% and 2%, respectively, complete the top five companies in this category. The top three companies have very wide portfolios and have maintained a decades-long presence in the Uruguayan market, becoming trusted names for most consumers. Whilst Unilever concentrates on the two large categories of standard shampoo and conditioners, L'Oreal and Algorta are present in most categories of hair care.

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Industry Prospects:

The value sales of hair care products at constant 2013 prices are expected to record a 1% CAGR over the forecast period to reach UYU2,033 million by 2018.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Uruguay market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Hair Care in Uruguay?
- What are the major brands in Uruguay?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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