San Diego, CA -- (SBWIRE) -- 09/16/2014 -- Last Thursday, the U.S. Food and Drug Administration (FDA) approved market release of Contrave, a new anti-obesity drug manufactured by Orexigen, a U.S. company in partnership with Japan’s Takeda Pharmaceuticals. Yet the Wall Street Journal’s Chelsey Dulaney reported that, “Despite the approval, shares of Orexigen fell as much as 13% Thursday. Analysts noted that Contrave's label didn't include the interim results of a cardiovascular trial, which showed that the drug didn't dramatically increase patients' risk of a heart attack.” The drug was green-lighted after a lengthy back and forth with the FDA due to a host of side effects, ranging from hypertension to suicidal thoughts to seizures.

Health experts around the globe scrutinized the efficacy and safety of such drugs, particularly given Contrave’s lack of disclosure surrounding the results of its associated cardiovascular trial. Yet with almost one third of Americans suffering from obesity, market need for weight loss solutions is clearer than ever. Instead, many are looking to personalized health solutions like the new Apple Watch and Health app, along with new personalized health platforms that offer individually-tailored weight loss plans such as ph360.me.

Dr. Phillip Wuth of the Carina Medical and Specialist Center asserted that, “A personalized approach to weight loss is the only way to achieve faster, long-lasting results. People looking for a pill as a solution to their weight loss problems are bound to be disappointed. The only truly effective and long-lasting way to lose weight is to follow a personalized plan that takes your specific genetics, lifestyle, environment and symptoms into account. People who are struggling with obesity or having trouble losing weight should talk to their health care provider about other options before taking a serious pharmaceutical drug. People want a pill for an easy solution, but the answer won’t come from the pharmaceutical industry. They’ve got to change the way they live.” Wuth also commented on the advent of technology like the Apple Health app, claiming, “personalized health technologies are going to lead the way for patients to partner with their physicians to find weight loss solutions that work without jeopardizing cardiovascular health.”

One such pioneer in the personalized weight loss sector, new to the market in June, is online health platform ph360.me. ph360.me provides a personalized guide to food, fitness, environment, and lifestyle for optimal weight loss and overall wellness. Using scientific calculations of each user’s gene expression and their individual biomarkers for personalized weight loss, ph360.me has a superior weight loss track record. "I've been recommending new personal health platform ph360 to my patients and they've been seeing great results, just by making lifestyle changes to suit their specific body," said Dr. Wuth.

About Matt Riemann
Matt Riemann, Founder and CEO of ph360.me, said, “no pill will ever be as effective or safe as the weight loss wisdom that comes from each person’s own DNA. A completely personalized diet, fitness, and lifestyle program is designed to target not just weight loss, but the underlying causes of weight gain. So that weight that’s lost stays lost.” ph360.me has trialed its weight loss platform with more than 1,000 users since June, after a decade of research and input from 10,000 patients went into its development. “The other impact we’ve seen is that people who have been struggling for a long time to lose weight are losing weight quickly and easily by following their ph360 plan. We’re regularly seeing weight loss of 10-20 pounds per week. The only side effects here are improved sleep, mood, and energy levels due to hormonal balancing from the dietary suggestions,” said Riemann.

For more information see www.ph360.me

Media interviews with personal health expert Matt Riemann available upon request.

Media Contact:

Company Name: ph360.me
Contact Person: Kaia Roman
Email: ph360me@jbminc.com
Address: 333 Washington Blvd, Suite 434
City: Marina Del Rey
State: CA
Country: United States
Website: http://www.ph360.me/weightloss/