Boston, MA -- (SBWIRE) -- 06/20/2014 -- Thai consumers inclined to be more educated about the advantages of herbal/traditional products publicised in the mass media including lifestyle magazines, health and wellness programmes broadcast on cable TV channels and articles in cyberspace, fostered by the growing number of authorised Thai and Chinese medical clinics and hospitals in Thailand during the review period. Given the stricter regulation on the new launches of OTC drugs and vitamins and dietary supplements with active ingredients, brand players witnessed the opportunity to tap the demand for herbal/traditional products which also derives from the switch from products with standard ingredients.

Competitive Landscape

Thanks to active launches of new products backed with aggressive campaigns, Cerebos (Thailand) Ltd continued to occupy the leadership in herbal/traditional products with 54% value share during 2013. The company geared up towards higher share with more innovations and new products launched into the market, coupled with numerous brand ambassadors to connect with the targeted groups. Cerebos's products can also be placed in grocery retailers such as hypermarkets and supermarkets, which allows its brands to reach out to even more target groups. This strategy helped the company secure its leading share.

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Industry Prospects

Herbal/traditional products is anticipated to display 7% constant value CAGR, a slowdown from the CAGR of 11% in constant value terms during the review period. Given the competitive price and aggressive marketing campaigns with strong distribution networks of standard products in OTC drugs and vitamins and dietary supplements, sales growth performance of herbal/traditional products is expected to be limited to the working-class and ageing consumers who rely on the efficacy and scientific evidence of herbal/traditional OTC drugs and vitamins and dietary supplements. The educational campaigns activated by brand players and continuous support by Thailand's Ministry of Public Health will be the factors helping circulate information about the attributes of herbal/traditional products amongst Thai consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Herbal/Traditional Products in Thailand?
- What are the major brands in Thailand?
- What is the market size of Herbal/Traditional Products in Thailand?
- What are the major brands in Thailand?
- Are Ayurvedic or Traditional Chinese Medicine products available in Thailand?
- Which traditional products, like charcoal, bird's nest, camphor, valerian, or menthol, are popular?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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