Home Cooking Could Help UK Child Obesity Epidemic Says Kitchenware Retailer

As obesity among the UK population continues to grow, a leading online retailer of kitchenware has suggested more home cooking could help reduce obesity levels among the young.


Stourbridge, UK -- (ReleaseWire) -- 05/29/2014 -- A damning report from UK's Chief Medical officer was published last month. In it Dame Sally Davies said that too many people ignore the problem of obesity, and claimed that a “sugar tax” may be necessary to encourage people to have healthier diets – advice she gave MPs earlier this month when she said she believed “research will find sugar is addictive”. Dame Sally added that children are being put at risk of developing illnesses including diabetes, asthma, musculoskeletal problems and heart disease. She cited figures showing that between 2006/2007 and 2012/13, 27,860 children every year were found to be severely obese.

Compulsory cooking lessons are back on the menu in the UK for pupils from September 2014 – not a moment too soon as latest research from Mintel reveals just 30% of those aged 16-24 feel confident in the kitchen, compared to 39% on average of UK adults. What is more, 16% of those aged 16-24 perceive cooking as stressful, compared to 11% on average. The findings may reflect the lack of culinary experience of 16-24s in cooking using fresh, raw ingredients with just 27% of 16-24s cooking from scratch most days, compared with 54% of over-55s.

Vicky Tomline, head of sales at Primus, urged home cooking as well as school cooking this week as a positive contribution to addressing the obesity crisis. “Learning about food, learning how to cook healthily and how to eat well throughout the week has got to be good things for kids to learn – we need to move them away from processed food and to learn that cooking can be fun as well as healthy.”

Primus is an online retailer of items for home & garden. Based in the West Midlands, it sources high quality items from well-known brands and up-and-coming names. It aims to become the most trusted name in the Homewares sector – offering an unparalleled range and exceptional service but Vicky stressed home cooking is not about gadgets. “You don’t need fancy equipment to begin to cook at home – just some good quality basic kitchenware items that can be used again and again. And there is lots of free advice on the internet so it has never been a better time to start.”

More information can be found on their website at www.primus.co.uk