Berkeley, CA -- (ReleaseWire) -- 04/16/2014 -- iHomefinder today introduced a new, responsive version of Optima Express, their leading IDX plugin for WordPress real estate sites. It’s packed with new features and wrapped in a sleek redesign. The most significant change is that Optima Express now uses responsive design, allowing agents and brokers to reach clients on any device with a single website.
Mobile web usage has grown over 50% in the past year and now represents more than a quarter of all website traffic, making it critical for real estate agent and brokers to have a website that is optimized for any screen. A website using the Optima Express IDX plugin and a responsive WordPress theme allows a broker or agent’s prospects and clients to search for and view properties, contact the agent or broker, and save their favorite listings no matter whether they’re on a laptop, tablet or smartphone.
There are significant SEO benefits in a having a responsive website instead of redirecting to a mobile-only version; Google explicitly recommends a single, responsive website as its preferred configuration for mobile websites. Optima Express provides agents and broker sites with search engine-indexable listings as well as other SEO-enhancing features. The addition of responsive design provides a clear advantage over sites using redirects and other methods to display separate mobile-only content.
Other new Optima Express features improve the user experience and are designed to capture more leads, including additional lead capture widgets, multiple quick search layouts, an easily changed color scheme, larger and retina-quality photos (where available), and a new, more user-friendly search experience. Built using the Bootstrap framework, Optima Express is now more flexible than ever and offers web designers endless opportunities for customization.
“For agents and brokers, responsive design is a necessity, not a trend,” said Brett DeSchepper, CEO of iHomefinder. “Aside from providing an SEO advantage, it simply makes sense to have one website that works on any device. It makes it possible for leads to come from anywhere.”
To learn more about Optima Express, sign up for a trial account or see pricing information, please visit http://www.ihomefinder.com/products/optima-express/. A demonstration site is available at http://www.optima-express-demo.com