Boston, MA -- (SBWIRE) -- 07/08/2014 -- Incontinence is a widespread problem in Saudi Arabia. A study of 6,600 women aged 20 years and over was published by Alfaisal University's College of Medicine in 2012, with this finding that 29% of respondents suffered from urinary incontinence. Risk factors included older age and large baby birth weight, but were also linked to the common health problems of obesity and diabetes. There is thus a large potential consumer base for incontinence in the country. However, most of those suffering from incontinence in the Alfaisal University study did not seek medical care, with only 9% of respondents seeking medical advice. Most women suffer in silence, whilst many also use pantyliners or towels in lieu of incontinence products. This is mainly due to taboos surrounding incontinence, with many sufferers being reluctant to discuss these issues even with a doctor. In addition, the high price of incontinence products encourages many to opt for sanitary protection products instead.

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Competitive Landscape

Hygienic Paper (Fine) and National Paper Products were strong leaders in incontinence throughout the review period, and accounted for 31% and 34% volume shares respectively in 2013.. These players were early pioneers in incontinence in Saudi Arabia, and have the strongest distribution networks. They also offer brands with a strong reputation for quality, with National Paper Products offering Sanita Elegance and Hygienic Paper offering Fine Life.

Industry Prospects

Growth in incontinence will continue to be constrained by the social taboos surrounding this ailment. Whilst a large number of adults suffer from incontinence, due to the high incidence of obesity and diabetes in the country, most are too embarrassed to seek advice or to buy incontinence products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Saudi Arabia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Incontinence in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- What are the most important channels for incontinence products?
- How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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