Vancouver, BC -- (ReleaseWire) -- 06/23/2014 -- Infocus Web Marketing (http://www.vancouverseo.org), a Vancouver SEO agency that specializes in helping businesses generate leads and customers through the Internet, is celebrating customer appreciation month. From today until the end of July, the first 5 businesses who contact Infocus and book a free consultation will get a free custom video created at no cost, as well as promotion to rank the video for a relevant keyword.
Studies show that approximately 80 to 90 percent of customers will conduct a Google search first before engaging with a particular company's products or services. According to Google, however, 92 percent of all web searchers will never go past the search engine's first page. This means that a company can miss out on roughly 72 percent of potential business simply by not appearing on Google's first page of search results.
"We will change that," states John Gorecki, online marketing expert and founder of Infocus Web Marketing (http://www.vancouverseo.org). "We will start off with a free consultation during which we'll discuss your online marketing goals and do a digital marketing analysis of your business. Then, as part of our customer appreciation special, as a thank you for your time and to ensure that you aren't being left behind, we will then create a video for your company at no cost and promote it with the goal of ranking the video for a relevant keyword."
"These days, competition in practically every market is extremely high, so it's important to gain every advantage possible for your business," shares Gorecki. Due to Google's universal speech initiative and the fact that Google owns YouTube, it gives special treatment to YouTube videos in the search results. Video creation, optimization and ranking is one of the strategies Infocus uses to get clients even more traffic from the search engines. Video also is a much richer sales medium and generally keeps a visitor's attention for much longer than traditional text web pages.
"Video is also a great reputation management strategy," says Gorecki. "Often, before people choose to do business with a company, they will Google the business owner's name or company name to see what is being said about them." Gorecki advises creating and ranking videos as a way to push down negative reviews or to simply better showcase testimonials and/or the company's unique selling proposition.
Gorecki utilizes his 10 years of online marketing experience in order to develop results driven marketing campaigns for his numerous clients. The goal with every project Infocus works on is to help companies gain every possible advantage they can over their competitors.
About Infocus Web Marketing
Infocus Web Marketing is a one-stop shop for both small and big companies, offering a wide range of digital marketing services such as SEO, PPC, web design, social media marketing, and reputation marketing. John and his team serve clients all across Canada and throughout the United States. For more information, call (604) 256-1171 or visit http://www.vancouverseo.org.