Mermaid Waters, Australia -- (SBWIRE) -- 07/09/2014 -- Many companies start out their internet marketing efforts with a search engine optimization campaign, but with Google's tendency to change its algorithm without warning, this can be like building a house on a combination of sand and ocean waves. It's no wonder that many soon turn to what seems like it should be more stable: pay-per-click (PPC) advertising. Unfortunately, this can be just as uncertain as SEO if it isn't done properly. Even worse, it can lead to the loss of significant amounts of money.

"The main risk of investing in something like AdWords is that it's easy to bid too much," explained John A. Braid of Ingage Media, a Queensland internet marketing firm. "Since AdWords and similar platforms use an auction environment, it's very easy to get caught up in bidding wars and end up paying too much. Changes in ad prices can also catch businesses by surprise and cause their accounts to be drained before they even realize what's happening."

For this reason, Ingage Media recommends that businesspeople hire professionals to do AdWords management for their campaigns. Professional managers are more dispassionate and can better ignore the "auction frenzy" that untrained people are likely to fall victim to. Professionals will also watch ad prices constantly, which will free clients to focus on their primary business and other endeavors.

"With professional management, everything become much simpler from the client's perspective. The client only needs to set a budget, and the pros can do the rest. Some businesses will designate keywords they want their ads to show for, but managers can handle this aspect as well. Hiring professionals allows companies to advertise online even if they have no prior experience with doing so," Braid said.

Even though professional PPC campaign managers make things easy, there is still room for old-fashioned SEO. After all, no matter how cheap per-click costs can be, there's nothing cheaper than a free listing. Obtaining that listing at no cost whatsoever, however, isn't easy. In most cases, there will be an upfront cost or significant time investment associated with setting up web pages correctly, building links, and taking care of the other things needed to obtain the high rankings that are needed for success.

"Proper SEO is a very time-consuming endeavor," Braid said. "People who are in the business of ranking pages spend hours every day on link building and other efforts. This is why people in other businesses usually don't try to do it themselves even if they understand the principles. It's faster and more cost-effective to hire a professional Gold Coast SEO. The cost of entry can seem high at first, but it pays for itself by allowing company owners to focus on more lucrative work."

About Ingage Media
Ingage Media is an Australian company that provides web design, SEO, and AdWords management services. Its offerings are designed to allow clients to establish a web presence and get all of the traffic they need to make that presence profitable.