Varberg, Sweden -- (ReleaseWire) -- 11/21/2012 -- Businesses have realized the power of social media marketing and are using it as a platform for expanding their reach. It provides an excellent occasion for business to establish connections with prospective customers in order to grow the business and intensify profits. Because of the increasing popularity of social media, companies that have gone “social” receive huge spread from people who voluntarily share the idea to their friends, said Gary Young an SEO expert and author of the eBook SEO Scams: Avoid The Twelve Common Errors Made In Hiring An SEO Firm. “The most important thing for a company is listening to its customers and interpersonal skills are equally important in social media as in real life.” Gary Young said.
Advertising has come a long way from the old school practice of print ads and television commercials. Today, people may buy something simply because they read a blog about it or that friends on the social network said it was good. “Companies are on social media, whether they like it or not because people talk about them” Young added. The power of social media has come to the fore and companies who want to stay in the game have to go social. Otherwise, they run the risk of being left behind by competitors who have done so.
Internet advertising has changed the business landscape. They have become more noticeable than magazine or television promotion. A marketing campaign can gain so much mileage if it goes viral, a common occurrence in social networking where word is spread and discussed instantly. However, online marketing is not easy can be costly. It is important for companies to seek advice from consultants before launching their campaigns.
Despite the hype that social media is receiving, there are so many things that needs to be threshed out when using these tools. Tim Berry, president of Palo Alto Software said, “I can see more each day that the new business landscape social media creates is a significant change, a good thing for a lot of businesses, but still something that depends on fundamentals. Whether it's for marketing, sales, customer service, fulfillment, or some other business purpose, when social media is part of what a business is doing, it should be managed by planning and follow-up”.
That being said underscores the need for businesses to seek the advice of experts in online marketing before embarking on their marketing campaigns.
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