Boston, MA -- (SBWIRE) -- 06/30/2014 -- Smartphone volume sales increased by 11% during 2013 in New Zealand. This is compared with a 35% decline in feature phones during the same period. Smartphones are capable of accessing the internet, while feature phones are not. Indeed, smartphones accounted for a 79% volume share of all mobile phones in New Zealand during 2013. The volume share of smartphones within New Zealand has grown rapidly over the review period, increasing from a mere 26% volume share in 2008. Similarly, volume sales of tablets increased by 14% in 2013, growing by a massive 339% from 2008 to 2013.

Competitive Landscape

Progressive Enterprises was the leading player in internet retailing in 2013. The company?s value share declined over the review period from 16% in 2008 to 12% in 2013. This decline was largely the result of other players entering the internet retailing category. Progressive Enterprises is a multichannel retailer, involved in both grocery and internet retailing. The latter refers to the company?s online grocery sales through its Countdown brand (www.shop.countdown.co.nz). The company launched its internet retailing arm in mid-2011. Furthermore, Countdown launched a Facebook page in late 2010 to capitalise on the social media buzz. The page acts as a customer service and promotional tool for the brand. During 2013 Progressive Enterprises was the only grocery retailer to offer internet sales. As a result, Progressive Enterprises has a significant advantage over its major rival (with grocery), Foodstuffs.

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Industry Prospects

Smartphone and tablet usage is expected to drive growth within internet retailing over the forecast period. Technological development will further boost demand for such devices, and in turn, stimulate growth within m-commerce and mobile internet retailing. As a result, internet retailing is expected to achieve positive growth over the forecast, as New Zealanders continue to engage in the online shopping craze.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in New Zealand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth 
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- Who are the leading retailers in New Zealand?
- How quickly is internet retailing growing in New Zealand?
- What products are selling best over the internet?
- Which internet sites are attracting the most sales?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Apparel and Footwear Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Housewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Traditional Toys and Games Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Retailing research reports at Fast Market Research

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