Boston, MA -- (SBWIRE) -- 06/18/2014 -- Between 2012 and 2013, m-commerce grew by 150% and accounted for 7% of internet retailing with sales of SEK2.5 billion in current value terms in 2013. This, as well as the fact that Sweden also has one of the highest penetrations of smartphones in the world, would suggest that retailers have underestimated the importance of this sales channel as less than half of chained stores have a website adapted for mobile devices.

Competitive Landscape

Netonnet leads current value sales in internet retailing with a 3% value share in 2013 and revenue at SEK1.01 billion. The company has successfully continued to grow within consumer electronics by starting as an e-commerce company in 1999 and then continuing with a multichannel sales strategy in 2001 by incorporating store sales through self-service stores. This store format keeps the prices at the same level as online prices while giving the customer the option of seeing, touching and owning the product faster than by purchasing online.

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Industry Prospects

Pure internet retailers are expected to remain in a tough environment while multichannel companies will continue to reap the benefits. Even though internet retailing witnessed high growth over the review period, it still only accounted for 5% of the total retailing market in 2013. The internet will remain a source of information where purchases are planned. Volume sales, however, will rise among companies that combine e-commerce with stores. Following the latter strategy, companies have a greater opportunity to offer the service and carry the costs needed for a successful e-commerce business.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Sweden market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- Who are the leading retailers in Sweden?
- How quickly is internet retailing growing in Sweden?

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