Boston, MA -- (SBWIRE) -- 07/25/2014 -- Irons registered slightly slower volume growth in 2013 versus 2012. This was mainly due to the already high penetration rate of irons in Hong Kong. Consumers' demand for convenience drove the evolution of smart casual clothes that reduced their need to iron. However, the rising popularity of steam ironing systems for added convenience managed to benefit the current value as well as volume growth of irons in 2013.

Competitive Landscape

Philips Electronics Hong Kong Ltd retained its leadership in irons in 2013 with a 36% volume share despite losing slight share from 2012. The player's product range, including innovative technology such as OptimalTemp that runs at constant temperature, continued to attract consumers in 2013.

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Industry Prospects

Irons is expected to continue its positive volume performance over the forecast period, although at a slower rate than 2013. The already high penetration rate of irons will limit the category's performance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Irons in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- What is the most common cooking appliances in Hong Kong, China?
- Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Apparel and Footwear Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Housewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Traditional Toys and Games Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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