Boston, MA -- (SBWIRE) -- 07/08/2014 -- Irons continued to lose popularity in 2013, recording a 1% decrease in retail volume sales. The high possession rate of irons in Czech households and small differences between individual brands partly explain this situation. Moreover, consumers are slowly desisting from ironing their clothes and looking to professional laundry services. The number of professional laundry service providers is growing.

Competitive Landscape

The leading manufacturer of irons remains Groupe SEB, with a retail volume share of 28% in 2013. The company offers a wide product portfolio through the Tefal, Moulinex and Rowenta brands, and it is regarded as a leader in innovation.

Industry Prospects

The outlook for irons is not bright due to the high possession rate and trend of ironing less in Czech households. Sales will benefit only from replacement purchases by Czech consumers. The negative outlook will force manufacturers to lower product prices. Over the forecast period, the average constant unit price is predicted to post a negative 3% CAGR. As a result, negative CAGRs of 2% in volume terms and 4% in constant value terms are expected.

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Report Overview

- Discover the latest market trends and uncover sources of future market growth for the Irons industry in Czech Republic with research from Euromonitor's team of in-country analysts
- Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections
- If you're in the Irons industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions

The Irons in Czech Republic market research report

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as

- What is the market size of Irons in Czech Republic
- What are the major brands in Czech Republic
- What is the most common cooking appliances in Czech Republic
- Has there been a shift to higher unit price built-in products

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage

- Market sizes (historic and forecasts)
- Company shares
- Brand shares
- Distribution data

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