Cannes, France -- (ReleaseWire) -- 05/23/2012 -- “It's So LA” screens at the 65thCannes Film Festival May 18th 2012. The show explores the less glamorous side of what it takes to “live the dream” in Los Angeles; spotlighting ironic choices and sacrifices, exhilarating possibility of “game changing” opportunities, and the competitive craziness of the city and its inhabitants. The two main characters (played by Kellie Koppel and Laura Owen) make their way, armed with passion and a sense of humor; through the surprising journey of discovering what success really is.
It’s So LA is a unique trans- media mix of original content , integrated brands, live events, social media and gaming, designed to provide new hybrid advertising model; where engagement by viewers isrewarded, fun, and entertaining . The brand encompasses the LA experience; Fashion, Art, Music, and Entertainment in a hip, sexy, fun, environment where glamour, celebrity, and luxury are the norm, and those who work hard achieve their dreams.
“It’s So LA, launched the luxury event side of the brand by hosting an exclusive “Pre- Cannes Yacht Party” on April 29th in Newport Beach California and a sister event during the Cannes Film Festival at a non disclosed location. Guests enjoyed a day of sponsored drinks, gourmet catering, live musical, Celebrity Dj’s and designer fashion shows.
The stars of the show, Kellie Koppel and Laura Owen will be on hand conducting celebrity interviews as their characters from the show during the major events of the festivals.
For more information contact producer Kellie Koppel firstname.lastname@example.org
Cloud 21 PR
Gotham Chandna http://www.cloud21.com