Boston, MA -- (ReleaseWire) -- 07/29/2014 -- Coloured jeans was one of the strong growth drivers in women's jeans in 2012 and the early months of 2013. Sales of coloured jeans declined first along the coasts, but remained strong in the many parts of the interior of the US. As the coloured jeans trend faded, designers turned to other looks in order to drive sales, and many found success with coated jeans, which can appear like leather at first glance. Coloured jeans provided many consumers with an introduction to a more elevated style. Many jeanswear manufacturers believe that the further development of patterns and styles is likely to continue. Coated jeans is one aspect of this, but pattered jeans with polka dots, floral and animal prints also experienced strong sales in late 2013.
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Levi Strauss & Co remained the leader jeans in the US in 2013, with an impressive 13% value share, ahead of second placed VF Corp with an 11% share. The Levi's brand benefits from unrivalled brand recognition both amongst American consumers and foreigners shopping in the US. Levi's cemented its position at the top of the jeans category by keeping up with product innovation and selling at a variety of price points to engage consumers of all types. In 2013 the company celebrated the 140th anniversary of its 501 jeans, and for the first time launched non-denim colours. The company's skill in balancing its heritage with trends in the market has kept it on top.
Boyfriend jeans began to increase in popularity in 2013, as a pushback against skinny jeans. These slightly baggier jeans are expected be amongst the fashion trends that continue into 2014. Boyfriend jeans are looser than skinny jeans, remaining snug around the thighs before loosening up around the calves, providing some breathing room. Boyfriend jeans are commonly worn slightly distressed to give them an extra edge. Boyfriend jeans can be found at all price points, and top-selling products are expected to include Gap's 1969 sexy boyfriend jeans and Citizens of Humanities Dylan Boyfriend Jeans.
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The Jeans in USA market research report includes:
- Analysis of key supply-side and demand trends
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Our market research reports answer questions such as:
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- What % of clothing and footwear sales goes through grocery retailers?
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Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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