Boston, MA -- (SBWIRE) -- 05/12/2014 -- The perception that juice contains high amounts of sugar contributed to a 1% decline in off-trade volume during 2013 as consumers substituted juice for less sugary alternatives. Warnings by health professionals appearing in media throughout the year discouraged the consumption of juice and influenced consumers' negative perceptions of this category. RTD tea is perceived as a healthier alternative to juice and carries strong health and wellness associations providing tough competition to the...

Euromonitor International's Juice in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: 100% Juice, Cereal/Pulse-based Drinks, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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